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Accento´s activity includes all aspects of corporate communications: from corporate identity building to corporate and internal communications, from the identification of the most appropriate strategies to communicate corporate values and experience and the redaction of integrated communications plans, to Italian and international media relations.
Accento also offers advisory on corporate identity, corporate websites, IR, advertising and media training.
Press Office
Accento is focused on media relations, thanks to the experience of its founder Davide Greco, a former financial journalist.
Its team of professionals entertains daily and constant relations with the financial correspondents of the major Italian newspapers.
Accento plans the most suitable strategies to build the corporate identity of its clients on the basis of their position in the market.
According to its clients´needs, Accento analyses and finds communication opportunities through a proactive approach.
Capital Market Communication
Accento conceives proactive and clear communications strategies in order to help its clients enter the marketplace, educate target audiences and contrast any critical issues.
In collaboration with its clients, Accento follows a strict process of media training thanks to its deep knowledge of medias´dynamics and its ability to interpret the financial scenario.
Areas of intervention:
- OICR
- Hedge Fund
- Wealth management e private banking / Family Office
- Equity and fixed income
- M&A
- Investment Banking
- Venture Capital e Private Equity
- Insurance market & Bankinsurance
Accento supports its clients in all the phases of their IPO´s and M&A´s and has a deep knowledge of regulations. Accento´s main objective is the promotion of the corporate image of its clients among different audiences and the identification of a corporate communications strategy.
Corporate Communications
Accento conceives the most appropriate communications strategies in order to outline the right corporate identity. Accento shares its clients´values, resources and knowledge to go beyond information and communicate opinions.
Corporate communications cannot follow exclusively the strict rules of financial communications. Accento "listens" to companies in order to identify the right communications methods, thus establishing solid relationships with its clients.
Special Situations & Crisis Communication
Under clients´request, Accento dedicates a team to the management of special situations or crises. Coordinated by Davide Greco, the team makes accurate analyses of risks and problematic issues and identifies strategies to act immediately on behalf of single personalities or companies.
Events
Accento offers full support in the organization of events that target both internal and external audiences: meetings, corporate tours, roadshows, conferences, workshops, round tables, celebrations etc. Accento helps its clients select and plan the most appropriate events and fairs for the promotion of their activity / products.
Internal Communications
- Check-up of corporate culture
- Analysis of companies´internal "mood"
- Definition of corporate mission and guiding principles
- Planning of a communications program dedicated to employees
- Organization and optimization of internal communication flow
- Knowledge management
- Education on the basic techniques of communications
- Creation of communications instruments: newsletters, house organs, intranet
- Planning and implementation of internal events (conventions, family day, etc.)
Communication Consulting
- Corporate Identity Consulting
- Corporate Website Consulting
- IR Consulting
- Advertising Consulting
- Media training
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